- Bruce Rich
- Environmental Forum
- September-October, 2016
- p. 21
A 2013 editorial in Conservation Biology by three leading scientists identified 10 “fads” that environmental organizations and funders have promoted globally in a counter-productive fashion. The article maintained that conservation efforts often are driven by a culture of unrealistic expectations, leading to a cycle of rejection, reinvention, and repackaging without learning the lessons of failure. The fads included “marketing of natural products from rain forests; biological diversity hotspots; integrated conservation and development projects; ecotourism; eco-certification; community based conservation; payment for ecosystem services; reduced emissions from deforestation and [forest] degradation (REDD); conservation concessions; and landscape approaches that integrate agriculture, sustainable uses, and conservation.”