• Bruce Rich
  • Environmental Forum
  • January-February 2012
  • p. 20

Environmental advocacy campaigns and aggressive legal actions have sometimes been viewed as zero-sum approaches compared with win-win, solutions-oriented cooperation with the private sector — or so the rhetoric surrounding many such partnerships goes. But a 2010 report of the World Bank Independent Evaluation Group concludes that efforts of the bank’s private sector lending arm, the International Finance Corporation, to green the operations of two Brazilian multinational agribusiness giants failed. It notes without irony that Greenpeace and other nongovernmental groups achieved much more with campaigns and boycotts, working with Brazil’s public environmental prosecutors. 

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